GROW YOUR BRAND
Expand your client base, Highlight your social cause,
Reach millions of people, Powerfully communicate your
message, and become a Media Superstar
Hi Everyone,
Have you ever been in this situation? You have inadvertently caught the attention of the media and now you have to figure out what to do – fast! What do you do when your local news or 60 Minutes comes knocking at the door? Or what about if the phone rings and it’s a producer from Dr. Oz, Good Morning America, CNN, CBC or Oprah’s network?
To powerfully attract media in the right way, serve their needs, and use the proper skills to get your message across YOU NEED TO BE PREPARED.
There is a whole new world of media today. Traditional avenues of advertising are getting more expensive, less effective, and it is harder than ever to break through all that clutter. But consider this:
Nothing can put you on the map faster than being interviewed
as the definitive authority in your field.
When you appear in the media, you have instant credibility that no amount of advertising can buy. There’s an implied endorsement that raises trustworthiness, believability, and authority.
But only if you know what you’re doing…
If you are not media savvy, the exact opposite happens. If you struggle with your answers, stammer, or seem evasive … If you’re not dressed appropriately, don’t know where to look or how to handle the lights … If you can’t crystallize your message into digestible media sound bites … You can actually come across as shady, unbelievable and unreliable.
Don’t let this happen to you!
What happens if you’re not properly trained in media skills, and you get the opportunity of a lifetime – a chance to catapult your business, product, or career – and blow it?
- You freeze up, blowing your opportunity to reach the masses;
- You mishandle a crisis situation and ruin your reputation in minutes;
- Your interview goes so wrong, the media never wants to work with you again; or,
- You lose new business because you missed that opportunity to exponentially leverage that powerful coverage through social media.
Think of the times you’ve seen airplane crashes, product recalls, or corporate scandals. You can handle this with composure and actually come out stronger (as Tylenol and Value Jet did), or fail miserably, tarnish your reputation and lose millions of sales (like Enron, BP and Exxon did).
Think of the political careers that have been derailed by evasive media behavior. Bill Clinton handled an infidelity scandal with such great skill that he continued to soar in public opinion polls as president of the United States of America. But others like Anthony Weiner, Gary Hart, and countless more, saw sensational media scandals destroy their public careers.
Think about how some authors become media darlings and have bestseller after bestseller, while others make one appearance on a local show and never get invited back.
Think about the corporate spokesperson who gets promotion after promotion because of the increased visibility both within their company and outside as a savvy media interviewee.
It’s all about having media savvy…
- Knowing how to pitch a story and to who;
- Being able to handle crisis communications;
- Communicating in compelling sound bites;
- Crafting an evergreen message the media will come back to again and again;
- Handling yourself properly in the Green Room;
- Having a media focused online press kit;
- How to find an excellent PR agency that’s perfect for you;
- How to work with PR agencies;
- The best ways to craft your message;
- The differences between interview answers for print, radio, TV and bloggers;
- What to provide the producer or reporter in advance of an interview;
- What to do when you flub up
- Much, much more.
Are You:
Past Media Mastery Bootcamp participants have been featured on Dr. Phil, Dr. Oz, Good Morning America, Rachel Ray and reality shows like Animal Planet and How to Marry a Millionaire. Many clients have weekly segments on ABC, NBC, FOX, MSNBC, CTV, CBC and many more.
This is an event like nothing you’ve ever experienced before. It is two days of non-stop, powerful coaching and training on exactly how to attract media coverage, handle it the right way when you get it, and leverage that coverage for the results 
you want to get.
If You Want to:
- Be a Savvy Media Star;
- Become Known as the Definitive Expert in Your Field;
- Build Your Brand;
- Handle a Corporate PR Crisis;
- Grow your Business; or,
- Expand your Influence…
Media Mastery Boot Camp is exactly what you need, right now. In this powerful program you’ll discover the secrets to creating a Rock Star brand for you or your company, and become the definite authority in your field.
It’s two days of interactive, “hands on” training, so you become a confident, compelling and attractive source in all facets of the media, and particularly television, the highest media skill set you can possess.
You’ll learn exactly how to: “pitch” a story to attract coverage; respond when the media contacts you for an interview; handle “ambush” or crisis situations; use makeup; dress for TV; respond to questions, talk in sound bites; exude confidence; and get invited back!
Shawne is a Six-Time EMMY® Award winner that has interviewed and filmed everyone from General Colin Powell to Jimmy Smits, Senator John McCain to Morgan Freeman, Secretary of State Hillary Clinton to Yo-Yo Ma, Bill Cosby and countless presidents.And there is no one better qualified to teach you about
media than Shawne Duperon…
As a former network reporter, having been in TV for twenty years, Shawne knows what it takes to be great on camera and have reporters, bloggers, producers and editors begging for more.
Shawne knows the inner workings of the media and what you have to do to win in the media game. In this powerful two-day Boot Camp she’ll show you how to:
As a media guest, you will be put in situations that may be unfamiliar. Media Mastery BootCamp addresses those,
such as:
Getting the interview…
At Media Mastery Bootcamp you’ll learn the actual process of pitching the media to get coverage. You’ll discover who to talk to, the best times to call, what materials to have ready and how to construct an actual pitch. In fact, you’ll learn examples of how to do a plethora of different pitches, including how to piggyback off current events, pitch your event so media actually show up, handle any crisis and more.
Participants from past Boot Camps have received media worth millions of dollars of exposure! You can too. Take a look at some of the segments Shawne’s students have received:
What’s the investment?
A lot less than just one media appearance is probably worth to you. One 30-second story can be worth approximately $6,500.00 in real advertising dollars. Triple that value because your story is not an advertisement, it’s the media powerfully endorsing you and linking you to their website. Media coverage is the best way to gain credibility, get your message out, and reach the masses.
The business you can generate (or can save in a crisis situation), the donations you can attract, or the votes you’ll pick up make the investment almost irrelevant.
unconditionally and completely satisfied, Shawne won’t accept your money. Here’s the deal: Take a look at what some authors, speakers and other experts
say about the Boot Camp.
Here’s what some leaders from the corporate world say about attending Shawne’s Media Mastery Boot Camp:
Media Mastery Bootcamp is guaranteed to give you the tools, skills, and strategies to become a media star. You will master interview techniques, whether it’s TV, radio, print, or influential bloggers.
Isn’t it time you stepped into your passion, your mission and made your mark on the world? If you’re ready to learn how to attract publicity and then rock it out when you get it, Media Mastery Bootcamp is for you.
Obviously due to the highly interactive nature of this event, space is limited. Lock in your spot today.
See you at Boot Camp!
Hily Trevethan
Mission Control Maven
ShawneTV
P.S. Remember seats are limited for each Media Mastery Bootcamp, and you have an unconditional,
money back guarantee – so I recommend you reserve your space before they’re all gone. If you have particular questions not answered here, I encourage you to contact me directly at 877-759-4599 or 248-681-2410 and I’ll be happy to assist you.
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